Course Overview

Motion graphics are animated graphic designs that create the illusion of movement or animation. They often combine elements like text, images, and video to convey messages or tell stories. You’ll typically see motion graphics in commercials, title sequences, explainer videos, and social media content. They can range from simple animations to complex visual effects, and they’re widely used to enhance visual communication in various media.

Key Features:

 Hands-On Training: Practical exercises and projects to reinforce learning.

 Industry-Standard Software: Proficiency in Adobe After Effects, Illustrator, and Photoshop.

 Real-World Applications: Explore motion graphics in advertising, animation, and video production.

 Career Guidance: Advice on building a portfolio and job search strategies.

Fundamentals of Motion Graphics:

 Principles of animation (timing, spacing, squash and stretch, etc.)

 Keyframe animation techniques

 Compositing and layering

 Color theory and visual storytelling

Adobe After Effects Mastery:

 Interface and workflow

 Essential tools and features (pens, masks, effects, expressions)

 Creating 2D and 3D animations

 Importing and exporting assets

Additional Software:

 Introduction to Adobe Illustrator and Photoshop for creating graphics and assets.

 Basic knowledge of 3D software (e.g., Cinema 4D, Blender) for advanced projects.

Motion Graphics Styles and Techniques:

 Typography and text animation

 Typography and text animation

 Logo animation and branding

 Explainer videos

 Lower thirds and titles

 Visual effects and transitions

Industry Trends and Best Practices:

 Understanding client briefs and creative direction

 Portfolio development and showcasing work

 Staying updated with industry advancements and software updates